Hi, my name is Constantine and I’m a marketer with experience in over 70 projects and 5 years in modern performance marketing. Let’s get to the heart of the matter. The article is long, but even if you just skim through it, you’ll find a couple of answers on how to build effective marketing. If …
Why Some Succeed at Marketing While Others Keep Losing Money Read More »
In the competitive landscape of business, optimizing costs and maximizing profits is a perpetual challenge. One key aspect that often takes center stage is the cost per lead (CPL). The question arises: Why and how should businesses focus on reducing lead costs? Let’s explore the nuances and strategies involved in this endeavor. Why Reduce Lead …
Strategies to Reduce Lead Costs for Your Business Read More »
In this article, let’s delve into the most common expectations from search engine optimization (SEO) and why some of these notions might harbor misconceptions. “I Want to Rank on the First Page for a High-Frequency Keyword” High-frequency keywords typically garner over 10,000 monthly searches. For those not well-versed in the nuances of SEO, ranking high …
Top Expectations from SEO and What’s Wrong with Them? Read More »
At first glance, calculating the expenses and returns from advertising channels seems straightforward. However, numerous nuances need consideration during planning, measurement, and optimization of expenses. In this article, we’ll delve into advertising costs as direct marketing expenses, starting with the most apparent aspects. Accounting for Total Channel Expenses When organizing comprehensive analytics, it’s crucial to …
Advertising Effectiveness: How to Identify Poor Performance? Read More »
Sales are an integral part of a company’s overall marketing system. Without proper organization of the sales department and customer service systems, the sales funnel can hit a wall of poor service, greatly reducing the overall effectiveness of marketing efforts. Sales are a business process just like any other, and it’s possible to digitize them …
Advanced Sales Technology: How to Transform Your Sales Department from Worriers to Pros? Read More »
It’s an ironic twist for many modern professionals – the issue isn’t an absence of motivation. Quite the opposite, it’s having an abundance of it, sometimes misdirected. So how do you know if you’re stuck in a loop? 1. The Never-Ending Tomorrow You’re always saying, “I’ll do it tomorrow.” Whether it’s your personal projects, that …
Unraveling the challenges faced by small businesses when they choose to work for a commission. The allure of working on a commission basis is undeniable for many small businesses. After all, the idea of getting paid a percentage for every lead or sale sounds fair and straightforward. However, like all things that seem too good …
Let’s dive deep into specific expressions and terminologies that have proven to hinder sales. Both from firsthand experiences and insights from seasoned sales experts, we’ve gathered these points: Immediate Conversation Stoppers Avoid casual queries that you might use in informal settings or with acquaintances, especially during initial interactions: Downplaying Your Role Personal Biases Questioning Your …
Watch Your Words in Sales: Phrases that Can Deter Buyers Read More »
Normcore Marketing is a marketing approach that aims to simplify and reduce the noise, brightness, and aggressiveness in promotion. Normcore emerged from the world of fashion, where it represents a movement towards ending the race for trends and simplifying style to basic clothing that doesn’t distract from a person’s individuality. Examples of “tranquil” marketing include …
The Trend of Tranquil Promotion – Normcore Marketing (Normcore) Read More »
Welcome to the first in a series of articles about useful hacks in the world of internet marketing. I’ll keep it short, sweet, and to the point, covering intriguing and relevant topics. Let’s dive right in! Setting Up Retargeting/Remarketing Instagram Bio Link Banner and Media Advertising in Google Strategies and Overall Plan Stay tuned for …