In the competitive landscape of business, optimizing costs and maximizing profits is a perpetual challenge. One key aspect that often takes center stage is the cost per lead (CPL). The question arises: Why and how should businesses focus on reducing lead costs? Let’s explore the nuances and strategies involved in this endeavor. Why Reduce Lead …
Strategies to Reduce Lead Costs for Your Business Read More »
In this article, let’s delve into the most common expectations from search engine optimization (SEO) and why some of these notions might harbor misconceptions. “I Want to Rank on the First Page for a High-Frequency Keyword” High-frequency keywords typically garner over 10,000 monthly searches. For those not well-versed in the nuances of SEO, ranking high …
Top Expectations from SEO and What’s Wrong with Them? Read More »
At first glance, calculating the expenses and returns from advertising channels seems straightforward. However, numerous nuances need consideration during planning, measurement, and optimization of expenses. In this article, we’ll delve into advertising costs as direct marketing expenses, starting with the most apparent aspects. Accounting for Total Channel Expenses When organizing comprehensive analytics, it’s crucial to …
Advertising Effectiveness: How to Identify Poor Performance? Read More »
Unraveling the challenges faced by small businesses when they choose to work for a commission. The allure of working on a commission basis is undeniable for many small businesses. After all, the idea of getting paid a percentage for every lead or sale sounds fair and straightforward. However, like all things that seem too good …
Normcore Marketing is a marketing approach that aims to simplify and reduce the noise, brightness, and aggressiveness in promotion. Normcore emerged from the world of fashion, where it represents a movement towards ending the race for trends and simplifying style to basic clothing that doesn’t distract from a person’s individuality. Examples of “tranquil” marketing include …
The Trend of Tranquil Promotion – Normcore Marketing (Normcore) Read More »
In today’s rapidly evolving digital landscape, performance marketing has become synonymous with going “digital” in every aspect. These crucial metrics are your guiding stars — your Key Performance Indicators (KPIs). Let’s dive into the key KPIs that drive marketing success: 1. Reach and Impressions This metric revolves around the overall engagement and interactions between your audience and …
Unlocking Success: Essential KPIs for Your Marketing Agency or Department Read More »
Promotion is the lifeblood of any project’s success. However, not all promotion strategies are created equal. There exist two primary pathways: capitalizing on hot traffic for swift financial returns, or cultivating cold traffic with an eye on a sustainable, long-term game plan. Hot Traffic: Quick Wins with a Price Hot traffic zeroes in on an …
Two Paths to Promotion: Navigating the Intricacies of Hot and Cold Traffic Read More »
Let’s talk about the ways to turn visitors into customers and how to influence them most effectively. First Impression Is the first impression of your business important? With confidence, we can say it’s the most crucial part of online marketing. Less than half of the people who visit your website will make it to the …
Is Omnichannel Marketing a Trend or Necessity? Lately, you may have heard a lot about the omnichannel approach in marketing. But is it just a fashionable trend or a necessity driven by market realities? How Does Omnichannel Work? At the heart of this system is CRM (Customer Relationship Management), which connects various elements like web …
Performance marketing is a hot trend in digital marketing. It’s all about working with numbers and measurable indicators known as KPIs (Key Performance Indicators). These indicators can include clicks, reach, leads, sales, profit, LTV (Lifetime Value), ROI (Return on Investment), and other marketing metrics. The core of performance marketing is connecting overall business goals with …