In the competitive landscape of business, optimizing costs and maximizing profits is a perpetual challenge. One key aspect that often takes center stage is the cost per lead (CPL). The question arises: Why and how should businesses focus on reducing lead costs? Let’s explore the nuances and strategies involved in this endeavor. Why Reduce Lead …
Strategies to Reduce Lead Costs for Your Business Read More »
At first glance, calculating the expenses and returns from advertising channels seems straightforward. However, numerous nuances need consideration during planning, measurement, and optimization of expenses. In this article, we’ll delve into advertising costs as direct marketing expenses, starting with the most apparent aspects. Accounting for Total Channel Expenses When organizing comprehensive analytics, it’s crucial to …
Advertising Effectiveness: How to Identify Poor Performance? Read More »
Sales are an integral part of a company’s overall marketing system. Without proper organization of the sales department and customer service systems, the sales funnel can hit a wall of poor service, greatly reducing the overall effectiveness of marketing efforts. Sales are a business process just like any other, and it’s possible to digitize them …
Advanced Sales Technology: How to Transform Your Sales Department from Worriers to Pros? Read More »
Let’s dive deep into specific expressions and terminologies that have proven to hinder sales. Both from firsthand experiences and insights from seasoned sales experts, we’ve gathered these points: Immediate Conversation Stoppers Avoid casual queries that you might use in informal settings or with acquaintances, especially during initial interactions: Downplaying Your Role Personal Biases Questioning Your …
Watch Your Words in Sales: Phrases that Can Deter Buyers Read More »
Welcome to the first in a series of articles about useful hacks in the world of internet marketing. I’ll keep it short, sweet, and to the point, covering intriguing and relevant topics. Let’s dive right in! Setting Up Retargeting/Remarketing Instagram Bio Link Banner and Media Advertising in Google Strategies and Overall Plan Stay tuned for …
37 Reasons for Discounts Discounts are more than just slashing prices; they’re strategic tools to boost your earnings. But remember: if they’re denting your profits, reconsider them. A discount should never be random. It should have a clear purpose. Otherwise, it’s no different from plucking your base price from thin air. 1. HOLIDAY DISCOUNTS 2. …
The internet is packed with endless information, all for free. And, people just love hoarding it. From my perspective in sales, it’s simple: come up with something that’s part of a bigger picture. Release it bit by bit. Trust me, it works wonders. It sells and grabs attention. But, collecting has its downside. Users endlessly …
Everyone loves lead magnets. We hear about them all the time. A lead magnet can grab attention and that’s a great first step. “Tripwire” might not be as popular a term as “lead magnet,” but you’ll still see it pop up everywhere in marketing blogs. So, why is a tripwire an opportunity for you? A …
As always, there’s no magic fix that works for every business out there. Some of us are gaining, others are losing, and a few are just stuck, wondering, “What on earth is next for us?” It’s all about digging deep into marketing and sales to get the most bang for our buck. Want to save …
Hey there, fellow marketers! So, you’ve just been hit with some shocking news: those advertising leads are unbelievably expensive, and you’re left wondering what on earth is happening, right? Let’s break it down! First Things First Do you even have leads, or is it just one lead for 3,000 bucks? Because if we’re talking about the …
Expensive Leads from Advertising: What to Do About It Read More »