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The Ins and Outs of Internet Marketing

Welcome to the first in a series of articles about useful hacks in the world of internet marketing. I’ll keep it short, sweet, and to the point, covering intriguing and relevant topics. Let’s dive right in!

Setting Up Retargeting/Remarketing

  • It’s the first channel you should consider if your site already has traffic.
  • Typically, it’s more effective than standard banner or media ads, sometimes even outperforming hot search query campaigns.
  • Segmenting your audience for retargeting and enticing them with various offers is a smart move.
  • Even better, direct different segments to tailored pages on your site. These pages should reflect what initially interested your visitors, their time spent on site, and their activities. If a page didn’t engage them the first time, chances are it won’t the second time either.
  • The more complex your product, the more touchpoints you need. Spice up the customer journey by leading them to blogs, special offers, or behind-the-scenes looks at your campaigns.

Instagram Bio Link

  • A hallmark of quality Instagram accounts is using services to create mini-landing pages with contact info and links.
  • A better solution? Create a similar page directly on your site and track visitors with web analytics tools.
  • This way, you can fully customize this page without sending visitors to third-party sites.

Banner and Media Advertising in Google

  • Time marches on, but the quality of ad platforms isn’t getting any better.
  • If you don’t regularly monitor and exclude certain sites, there’s a real risk of your money going down the drain.
  • Launching campaigns in Google’s Display Network without excluding hundreds of apps and sites? A bad idea.
  • Only by experimenting with bids and placements can you find the most effective media campaign strategy.
  • The same goes for audience segmentation.

Strategies and Overall Plan

  • Doubts about your traffic channels? Bring in external experts with experience in similar industries and sources. Their advice and recommendations are cheaper than wasting your budget on tests.
  • Look for case studies similar to your business and consider the results — but don’t trust them blindly.

Stay tuned for more nifty internet marketing tips in our upcoming articles!

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